The Mexican newspaper El Heraldo de Chihuahua has published a feature highlighting the growing popularity of Kazakh artist Dimash Qudaibergen and the dedication of his fans in Mexico.

The initiative was led by the fan club Umitilmas Kun Dears Chihuahua, which organized a large-scale campaign titled “The World Should Know Dimash.” As part of the campaign, from March 9 to April 9, content about the artist was displayed on digital screens at Plaza Sendero La Fé shopping center in Monterrey, Nuevo León, including in the cinema and food court areas.

The initiative continued with an offline event held on March 22 at Plaza del Ángel in the city of Chihuahua. Fans set up an information stand in one of the busiest public spaces, where they distributed sweets and flyers with QR codes linking to materials about Dimash’s work, allowing more people to discover his music.

According to the publication, the campaign was supported by a wide-ranging promotional effort, including printed materials, music, and themed gifts for visitors. In the article, Dimash is described as “the best voice on the planet” and a goodwill ambassador advocating for peace.

The fan club Umitilmas Kun Dears Chihuahua, which organized the initiative, has 31 members. While most are based in the state of Chihuahua, the group also includes fans from Cancún and Durango, reflecting the growing interest in the Kazakh artist across the country.