On March 7, Dimash Qudaibergen released his new song. The track “Love’s not over yet” appeared on music platforms, and fans witnessed an emotional story unfold through music and striking visuals on the artist’s YouTube channel.

Who wrote the script, how did the idea of creating multiple parts for the film come about, and where did the filming take place? DimashNews spoke with the music video’s director Galym Asylov and line producer Zhanibek Gusmanov.

How did the idea for the script come about? Was it inspired by the song itself, or did the track perfectly match a long-standing script concept?

G: The author of this story is Dimash himself. When we started discussing the storyline for the music video, he came up with the concept on the spot while listening to the track. We picked up on his idea, refined it, and wrote the script based on his vision.

When shooting such a big story, do you always stick strictly to the script, or is there room for improvisation and plot changes?

Zh: We try to stick to the storyline we prepared during pre-production. Any changes to the script during filming can cost valuable time, so we aim to foresee all possible nuances in advance.

G: Of course, in any creative work, there is room for improvisation, but it usually relates to choosing certain shots or angles, not the main plotline.

The actors in the video are perfectly cast. The boy and girl resemble the adult protagonists remarkably. How did the casting process go? Which role was the hardest to cast? Did Dimash participate in the selection?

Zh: Yes, casting took quite some time. Dimash was directly involved in approving the lead roles. I think the most challenging part was finding the right actress for the female lead.

G: Dimash always has the final say when it comes to casting the main characters. We held extensive auditions and viewed many children—it was a demanding process. But in the end, we found the perfect boy and girl who did a great job. I don’t know how Dimash feels, but to me, the young male character looks a lot like him.

The scenes from the protagonists’ childhood were filmed at the “Shokan Ualikhanov Private School.” Did the school’s students participate in the shooting? Were they just extras, or did they have more prominent roles?

Zh: We are truly grateful to the school’s administration. Yes, the students played key roles in the school scenes.

G: The students weren’t just extras — they portrayed important characters, including the bullies who get into a scuffle with the young protagonist. They were incredibly talented and surprised us with their acting skills and natural presence on camera.

In the romantic storyline, from the first meeting to the Tiffany ring and beyond, the tulip plays a special role. It appears in the young protagonist’s hand at the beginning and remains a constant symbol throughout the story. Whose idea was this, and what does the flower symbolize?

G: The tulip symbolizes care and love. As far as I remember, the tulip was also Dimash’s idea.

The young heroine helps her new friend, he stands up for her, and this childhood bond grows into an adult love story. In the airplane scene, the grown-up heroine reads a book about gardening titled “Tulips.” It’s a meaningful symbol for both of them and their shared story.

The tulip will continue to serve as a symbol in the next part of the film, but that’s a small secret for now — you’ll see it in the sequel.

How did you decide to create such an unusual teaser? It’s not a typical “clip montage” but reveals moments that happen after the main events of the music video.

G: We thought that showing the protagonist in a different light would intrigue the audience and make them wonder what really happened in the music video — whether the story would have a happy ending or not.

The main character’s profession seems to be a builder or architect. Did Dimash personally choose this occupation for his character?

G: Dimash wanted his character to have a profession entirely different from his real-life music career. Architecture and construction felt like a fitting choice.

Where did the filming take place? The airplane seems to be a key location — was it challenging to shoot those scenes?

Zh: The shooting took place in Almaty, across various locations and districts of the city.

G: Our locations included the “Shokan Ualikhanov Private School,” the “Tau Samal” cottage town, and the “Everest” residential complex. We also used studios with LED screens and many smaller sets.

The most challenging part was filming on the plane — the space was limited, and movement was restricted, but we did our best to make the scenes look as realistic as possible.

How long did the actual shooting take? What about the editing and post-production process? How many people were involved in making the video?

Zh: Filming lasted 4–5 days, with about a month and a half of preparation. The editing, color correction, and graphics took around 4–5 months — maybe even longer. About 100 people were involved in the creation of this music video.

G: During the editing phase, a couple of months in, we made a creative decision to turn it into a two-part music video because Dimash’s story simply couldn’t fit into a single track.

This isn’t your first time working with Dimash. He’s known for being deeply involved in every stage of the creative process. How do you balance his ideas with the technical realities of production?

G: Everything is possible — there are no real obstacles. I always strive to support Dimash’s creative ideas. As we move forward, we’ll continue to grow and push boundaries.

What’s the core message behind this complex story, where a twist of fate seems to shatter the hope for happiness?

G: I believe the main idea is that sincere, honest love can withstand any hardship — even the most difficult ones. True love will always endure, no matter what.