Spanish fans have launched a bus advertising campaign in celebration of Dimash Qudaibergen’s upcoming concert in Barcelona. Ahead of the show, which will take place on November 8 at the Badalona Olympic Arena, buses featuring the singer’s image and concert details are already running through the streets of the city.

The advertisements will be displayed from October 6 to November 9 on routes B24 and B25 — two of the busiest lines in Barcelona. One of the buses passes right by the Olympic Arena where Dimash will perform, while the other runs near the major shopping center Magic. This means thousands of residents and visitors will see the Kazakh artist’s poster every day.

“This is just fantastic! Consistent work always pays off. We’re thrilled that Dimash will now be ‘travelling’ through the streets of Barcelona. Huge thanks to everyone who contributed to this project,” said the message from Dimash’s Spanish fan community.