Over the past two months, Dimash Qudaibergen’s production project Voice Beyond Horizon has been traveling across the globe, discovering talented young vocalists while showcasing the unique beauty of Kazakhstan. Today, we would like to share key performance highlights following the release of the show’s first eight episodes.

1.5+ billion total views online
According to data from CMMR, the show has achieved a 100% approval rating, with total views across all online platforms reaching 1.59 billion. The program ranked No. 1 on Dengta, Vlinkage, and Endata platforms, demonstrating both widespread popularity and a stable audience base.

No. 1 across four рейтинги for 8 consecutive weeks
Based on national CSM network ratings and urban CSM ratings (covering 71 cities), the show ranked first among China’s regional satellite TV channels. Data from Kuyun and Huanwang also confirmed that the project holds a leading position in real-time viewership among regional satellite broadcasters.

1+ million views on performance clips
Leading Chinese music critics and online influencers praised the program as “a high-quality production that combines musical excellence with cultural value.” Numerous reviews highlighted the performances, offering in-depth commentary and widespread acclaim for the contestants.

The show quickly gained traction across international social media platforms, where bloggers worldwide enthusiastically recommended it. Highlights from the program continued to circulate on platforms such as YouTube, inspiring creators from different countries to publish their own reaction videos and driving active audience engagement.

500+ media endorsements from major national outlets
China’s most authoritative newspaper, People’s Daily, has praised the project three times, emphasizing its unique contribution to cultural exchange.

The Xinhua News Agency is also closely following this important China–Kazakhstan cultural initiative and is preparing a special report to provide an in-depth analysis of the project’s innovation and cultural significance.

Guangming Daily noted that the project “maintains artistic excellence while conveying empathy for Silk Road culture,” highlighting its vivid portrayal of ancient Turkestan, the landscapes of the Caspian Sea in Aktau, and cultural interactions in Almaty—bringing together geography, history, and culture within the creative process of music-making.

300+ trending topic appearances
The show’s online popularity continues to grow, with related topics appearing 329 times on trending lists across platforms such as Weibo, Red Note, and TikTok.

30+ official endorsements from government institutions across five countries
Fifteen government institutions at five different administrative levels across five countries have issued more than 30 official recommendations.

The Embassy of Malaysia in China published six posts about the show on platforms including Weibo and Kuaishou. Featuring Malaysian singer Lee Pei Ling, the embassy also shared footage from Turkestan, offering Malaysian audiences a closer look at Kazakhstan’s natural beauty and cultural heritage.

The Embassy of the Kyrgyz Republic in China and the Ministry of Culture, Information and Youth Policy of Kyrgyzstan shared official content from the Kyrgyz National News Agency on Facebook and Instagram. The posts showed participant Nur Cholpon interacting with local artists in a village in Turkestan, allowing Kyrgyz audiences to experience the cultural heritage and hospitality of neighboring Kazakhstan.

The Embassy of Italy in China also shared content about the show via its official Weibo account, expressing support for this cultural project that brings together young musicians from six countries.

“Voice Beyond Horizon” continues its journey
New episodes are released every Thursday on Hunan TV and Mango TV, and every Saturday on Qazaqstan TV.