On March 18, a billboard featuring Dimash Qudaibergen’s new song Love’s Not Over Yet was installed at Legazpi, one of Madrid’s busiest metro stations. It will remain there for a month, allowing thousands of commuters passing through the station each week to discover the Kazakh artist’s music.

The billboard includes a QR code, enabling anyone to instantly listen to the song. This initiative was made possible through the joint efforts of Dimash Qudaibergen Official Fan Club Spain and the Great Kazakh Voice association.

“This is the first project of its kind in Spain, but likely not the last,” noted the organizers.

A similar project was previously carried out in Peru, where Dears also organized a billboard to mark the premiere of the Love Is Not Over Yet music video, showing their support for the artist and his music.