In Lima, Peru, Dimash’s fans came together to celebrate the premiere of his new song, Love’s Not Over Yet. The highlight of the celebration was the unveiling of a dedicated promotional billboard in honor of the song.

The promotional campaign kicked off on March 16 and will run until March 29, 2025. During this period, fans are actively spreading the word about the song, fostering a sense of unity and warmth. The campaign’s symbol, the tulip—a flower featured in the music video—represents love and devotion.

Located in one of Lima’s busiest districts, the billboard showcases a striking image of the legendary Machu Picchu, a symbol of Peru and a UNESCO World Heritage site. It also features two QR codes linking directly to Dimash’s official accounts, allowing listeners to instantly connect with his music.

At the billboard launch, fans embraced the spirit of the occasion by wearing traditional Kazakh attire crafted by local artisans.

“We are thrilled to share our love for Dimash’s music with the Peruvian community,” said one of the campaign organizers. “We want more people to discover his artistry and become part of our Dears fandom.”